So today out we went in search of a new iron. Clearly we don't get out much because it was an exciting trip for us all. I found an iron that will do - I really don't iron that much which probably explains why the last one had lasted as long as it had.
I usually discuss marketing techniques with my son before we venture to shops - explaining to him that the people who own the shops deliberately put things at his eye level to try to make him want it. I try to make it a bit of a game - he wins if he can out smart them and not want it. Sometimes it works and we have lots of fun. Sometimes he is a two year old and he just damn well wants it. It had not occurred to me that today I would need run through my pep talk for a quick trip into the Myer kitchenware department. But it would seem that I am incredibly naive...
Look - just at perfect child eye level a bright and colourful display of Dora and Spongepants toasted sandwich makers. The display is right next to the cashier point too... a place where children will be loitering as they wait for their unsuspecting parents to close a transaction.
At first I thought they must have been some great safety toaster so that children can toast their own sandwiches but no - they're just colourful and leave an impression of the character in the toasted bread.
Just more evidence of how insane consumerism has become in our culture and how relentless marketers are pursuing our children.